Do authors write for themselves or fans? When I first started writing, I thought the answer was simple - we write for ourselves. Surely a story would never see completion with other people in our heads. Right? My first drafts see completion when I tell the tale I've created. Edits and marketing come later. Then, … Continue reading Who do authors write for?
Customer branding has changed. Today, customers voice their opinions to create better experiences and interactive dialogue. In the past, brand controlled or tried to control the message. Customers advocate and support your products and services. This is one of the best forms of marketing - word of mouth. Customer branding creates positive recognition. This is … Continue reading Developing Your Author Brand – One