Monthly Archives: February 2018

Who do authors write for?

Do authors write for themselves or fans?

When I first started writing, I thought the answer was simple – we write for ourselves.woman walking on rock path at side mountain with arms extended.

Surely a story would never see completion with other people in our heads. Right?

  • My first drafts see completion when I tell the tale I’ve created. Edits and marketing come later.

Then, I sent my first query. Made changes based on suggestions from qualified individuals. Do I write for agents and publishers then? Continue reading

Developing Your Author Brand – One

Customer branding has changedTwo ladies sharing ear buds to listen to content on a cell phone. Today, customers voice their opinions to create better experiences and interactive dialogue. In the past, brand controlled or tried to control the message.

Customers advocate and support your products and services. This is one of the best forms of marketing – word of mouth.

Customer branding creates positive recognition. Continue reading

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