Daily Archives: February 25, 2018

Developing Your Author Brand – One

Customer branding has changedTwo ladies sharing ear buds to listen to content on a cell phone. Today, customers voice their opinions to create better experiences and interactive dialogue. In the past, brand controlled or tried to control the message.

Customers advocate and support your products and services. This is one of the best forms of marketing – word of mouth.

Customer branding creates positive recognition. Continue reading

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